The new Apple Watch Ultra 4 is $99 off ahead of Black Friday — its biggest discount yet

SAVE $99.01: The new Apple Watch Ultra 4 (GPS + Cellular, 49mm) is on sale for the record-low price of $699.99 at Amazon and Costco as of Nov. 10. That's 12% off its standard sticker price of $799.

Opens in a new window Credit: Apple Apple Watch Ultra 4 (GPS + Cellular, 49mm) $699.99 at Amazon
$799 Save $99.01   Get Deal at Amazon Opens in a new window Credit: Apple Apple Watch Ultra 4 (GPS + Cellular, 49mm) $699.99 at Costco
$799 Save $99.01 Not restricted to Costco members. Get Deal at Costco

The opening days of the holiday season have brought us a $99 discount on Apple's latest premium smartwatch — its biggest markdown since launching in September, and a likely preview of its Black Friday deal.

As of this writing, Amazon and Costco both have the new Apple Watch Ultra 4 on sale for just $699.99, or 12% off its $799 MSRP. It's never been cheaper before, according to the price-tracking site camelcamelcamel. (Costco's deal isn't a member exclusive, FYI.)

Both retailers' deals apply to Ultra 4 models with a Natural titanium case. You can choose from three different band styles: Desert Alpine Loop, Sand Trail Loop, or Translucent Gray Ocean Band.

The Ultra 4 is Apple's fanciest, longest-lasting, and most rugged wearable. While it looks the same as its predecessor, the Apple Watch Ultra 3, it has better optical and electrical sensors that can take more accurate and consistent heart rate readings. It also boasts a faster processor that supports a couple of new features, like a Readiness score and Siri Recap conversation summaries.

In his 4.5/5 review of the Ultra 4, Mashable's Stan Schroeder called it "an essential upgrade" for athletes.

Will the Apple Watch Ultra 4 get cheaper before Black Friday?

We don't expect the Ultra 4 to get any cheaper on or around Black Friday. For the past two years, the latest Apple Watch Ultra model has been on sale for $699 over the holidays.