As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience
With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer experience
Americas
The latest stories from Americas.
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Natalie Tran says content creation made her a better filmmaker
Natalie Tran shares how sketch comedy on TikTok sharpened her directing skills and why creators no longer have to wait for Hollywood.
Zohran Mamdani praised for 'fantastic' question-dodging on presidential eligibility
Zohran Mamdani was called "fantastic" at dodging questions after a podcast host asked the New York City mayor if he would run for president if he was eligible.
As payments partner to NFL, Amex will help it grow its global footprint, according to the CMOs of both brands
Amex's Elizabeth Rutledge and the NFL's Tim Ellis spoke about the new brand partnership that will grow the NFL's global footprint.
Florida AG seeks judge's impeachment after baby drowning COVID insanity acquittal
James Uthmeier is pushing to impeach Judge Miguel de la O after he acquitted Precious Bland on a COVID-linked insanity defense in a baby drowning case.
New sodium-ion battery could reshape grid storage
CATL launches TENER, the first commercially ready sodium-ion battery energy storage system designed for grid storage and renewable energy support.
Lee Greenwood recalls surviving enemy fire in Panama after White House sent him to entertain troops
Lee Greenwood recalls George H.W. Bush sending him to Panama during Operation Just Cause, where he came under fire delivering a letter to Marines.
The Chinese startup that rattled Big Tech is back with an AI coding tool that undercuts US pricing
Z.ai, the buzzy Chinese startup behind GLM 5.2, debuted a new AI coding tool. ZCode offers pricing tiers below those of its American competitors.
Marshals nab teen wanted for murder of Penn State student 1,700 miles from crime scene
U.S. Marshals captured the 16-year-old suspect in Colorado after a month-long manhunt in the armed robbery and murder of Penn State student Billy Schmidt.
Virginia city roasted for encouraging people to snitch on neighbors celebrating Fourth of July with fireworks
Alexandria, Virginia declared all fireworks illegal, including sparklers, and urged residents to call 311 to report neighbors before the 4th of July.
Is Taylor Swift getting married this weekend? Everything we know.
Taylor Swift wedding rumors are heating up. Here's everything we know about the reported wedding plans, rumored venue, guest list, and what has and hasn't been confirmed.
In a world driven by demand generation, CMOs must be the expert on the customer, says Mars' Gabrielle Wesley
Economic shifts and changes in consumer spending mean marketing leaders need to focus on demand generation, says Mars' Gabrielle Wesley.